Nestle has said it will phase out artificial colourings from all its global food and beverage products by the end of the company’s transition period and will be committed to providing products with simpler and more consumer-friendly ingredients.
The transfer comes as the food major begins to meet consumers’ increasing demand for natural ingredients in their food products, in addition to trying to make its products more nutritious.
Artificial Colourings to Be Phased Out
The company says it will eliminate all the applicable products in its food and beverage brands of artificial colourings. Nestlé will use suitable alternatives to synthetic colours wherever possible and without compromising the quality, taste and appearance of its products.
The project aligns with the company’s ongoing efforts in the areas of nutrition, health, and product innovation.
Meeting Changing Consumer Preferences
The change in consumer preferences in recent years has led to the demand for products with familiar and natural ingredients, Nestlé said.
The company hopes to provide clearer product labels by eliminating artificial colours, and to maintain the quality and transparency that consumers are increasingly demanding.
The reformulation will be done in a phased manner to ensure consistency in its product portfolio.
Commitment to Healthier Products
The company is committed to enhancing the nutritional quality of its products by reducing the amount of added sugars, salt and saturated fat used, and by increasing the presence of healthy food ingredients.
The elimination of artificial colourings is just one of many changes that represents a long-term effort to create products that reflect today’s dietary choices and world health trends at Nestle.
Global Rollout Planned
While the implementation timelines will differ by product category, region and by regulation, Nestle confirmed that the transition will encompass all food and beverage products in international markets.
The company will continue to invest in R&D to guarantee products with the same quality and consumer experience when reformulated.
Industry Trend Toward Cleaner Labels
It is part of a wider industry move by food manufacturers to move towards using more natural ingredients and reducing artificial additives to their products, so as to follow a “clean label” approach.
Several food companies have followed suit because consumers are keen to learn about the ingredients in their food and the nutrition in their food.
The step taken by Nestle in stripping artificial colouring from all of its food and beverage products is another big move towards better ingredient list and healthier food and beverage formulations. With an increasing demand for natural and transparent food choices, the company seeks to contribute to its product portfolio, not compromising on quality and taste.
